The Ultimate Book of Business Brands contains a unique summary of the breakthrough brands that have captured the hearts and minds of people throughout the world. The Ultimate Book of Business Brands shows how apparently ordinary products and services are transformed into business legends. Brands have become one of the most powerful competitive weapons in the business arsenal, and this book will give you the inside track on just how these winning brands have been created and sustained.
Product details
- Paperback | 246 pages
- 163 x 231 x 14mm | 394g
- 13 Jan 2003
- John Wiley and Sons Ltd
- Capstone Publishing Ltd
- Oxford, United Kingdom
- English
- 2nd Edition
- 1841124397
- 9781841124391
Download Ultimate Book of Business Brands : Insights from the World's 50 Greatest Brands (9781841124391).pdf, available at fabbityfabbookreviews.com for free.
